Sanja Vrzić

Sanja Vrzić graduated in Oriental Philology from the Faculty of Philology of the University of Belgrade. After several years of work experience as a journalist and correspondent in written and electronic media, she has since September 2005 worked in public relations at the National Museum in Zrenjanin. During her tenure, The National Museum of Zrenjanin was the winner of the “Golden Drum” award for 2006, awarded by Zrenjanin journalists and marketing experts gathered at the Most Media Agency, for successful cooperation with the media and publicization of the Museum’s activities during 2006. In June 2007, she acquired the title of Curator with her treatise “Public Relations in the Work of the National Museum Zrenjanin on the Example of the Exhibition of Paintings by Vladimir Veličković.”

During 2014, she was the manager of the project “Audio-video Guide through the Permanent Exhibition of the National Museum Zrenjanin,” which was financed by an international humanitarian organization – the Stavros Niarchos Foundation. The guide, installed on tablet devices, is intended for the blind and partially-sighted as well as for deaf and hard-of-hearing visitors, but it is also available to the general visitors. The guide application includes video files about the museum and its permanent display in sign language, as well as text and audio files in Serbian and English. At the interregional conference “Balkan Museums without Barriers” held in Sarajevo in 2014, among 27 projects, the audio-video guide through the permanent exhibition of the Zrenjanin Museum was declared the third best project. In June 2015, Sanja Vrzić acquired the title of Senior Curator with her treatise “Public Relations – the Application of New Technologies in Communication with the Public and the Media on the Example of the National Museum Zrenjanin.”

Membership and engagement in professional organizations:

2010 – present: member of ICOM (International Museum Council)

2010 – present: member of MDS (Museum Society of Serbia)

2012 – present: Member of the MPR subcommittee of ICOM (ICOM Committee for Marketing and Public Relations)

2012 – 2013: President of the PriMA (PR and Marketing) Section of the Museum Association of Serbia

2012 – 2014: member of the Commission for Organizing Seminars and Conferences NK ICOM Serbia



2016. With a Tablet in Hand through a Permanent Exhibition, ICOM magazine, Belgrade

2015. National Museum Zrenjanin in 2015 (co-author with Nevena Dujin Grković), Glasnik Muzeja Banata, no. 17, Pancevo

2015. Museums and New Technologies, Glasnik Muzeja Banata, no. 17, Pancevo

2007. Public Relations at the National Museum in Zrenjanin on the Example of the Exhibition by Vladimir Veličković, Rad Muzeja Vojvodine, no. 50, Novi Sad




Meet See Do 2016, 2015, 2014 (Balkan Museum Network);

Balkan Museum Network, Cultural Heritage without Borders;

Museums as Places of the Future (ICOM Serbia);

Museum Contextualization of the Intimate and Emotional (Museum of the City of Novi Sad),

Management of Museum Collections: Procurement of Museum Objects (ICOM Serbia, National Museum Zrenjanin);

Communication through Museum Objects and Collections (National Museum Belgrade);

Forum for Creative Minds: On the Threshold of the Next Social Revolution (Goethe-Institut, Croatia);

Why Museums & to Whom? (National Museum in Stockholm, Museum of the History of Yugoslavia, C31 Center for the Development of Children’s Rights in Culture, Embassy of Sweden in Belgrade),

Museology Challenge and Need (MDS);

New Tendencies in Museology – permanent exhibitions (Matica Srpska Gallery);

The Museum Today: Change and Continuity (UPG Museum Night, Art and Culture Foundation in Eastern and Western Europe, Ministry of Culture of the Republic of Serbia, US Embassy in Belgrade);

Potential Sources of Funding for Culture (Ministry of Culture and the Provincial Institute for the Protection of Cultural Monuments).


Museum and Communication (ICOM Serbia, Artis Center);

Financing of Cultural Projects (Center for Professional Development and Consulting, University of Arts in Belgrade);

Public Relations – Communication Techniques (Center for Professional Development and Consulting, University of Arts in Belgrade);

Basic Journalism Course (ANEM Training Center, Belgrade);

Investigative Journalism (ANEM Training Center, Belgrade);

Publication without Punishment (Media Center, Belgrade);

Basics of PR (Press RADIOnica, Zrenjanin).

Ukidanje pečata
Pretrazivac kulturnog nasledja